Saturday, 2 September 2017

Brownie Lottie doll to empower girls to pursue their dreams

A newly-launched Brownie Lottie doll is set to empower girls to become more adventurous and to pursue their dreams.

The Brownie figure, like all Lottie dolls, is modelled on the proportions of an average nine-year-old child. She comes with a Brownie uniform and accessories include a tent, camping equipment and a kayak. There’s even a campfire and sausages and marshmallows!

The Brownie Lottie doll was launched on 4 August at our international camp, IGGNITE2017, which saw 1,800 Girl Guides from 12 different countries camp under canvas in Rockwell College. The girls took part in a range of activities to help them ‘BE’ adventurous, active, confident, unique, limitless, inventive and to ‘BE’ survivors and advocates.

Launching the doll, Nicola Grinstead, Chair of the World Association of Girl Guides and Girl Scouts (WAGGGS), said: “We love the way Lottie dolls are age-appropriate and relatable and they empower children to be themselves, to be imaginative, adventurous and, of course, to have fun. This partnership is a perfect fit for us as WAGGGS’s vision is that ‘All girls are valued and can take action to change the world’.”

Irish Girl Guides Chief Commissioner, Helen Concannon, said: “We hope the Lottie Brownie doll will not only encourage our younger members to be more active and adventurous, but will facilitate the empowerment of many more girls besides and might encourage them to become Brownies and Guides too.” 

Ian Harkin, Managing Director of Arklu, the Donegal-based company that designs the Lottie dolls, described the new doll as “a must-have plaything for every young Brownie, who’ll be able to bring Brownie activities to life with Lottie in their very own home. She’ll appeal to other adventurous-minded children too.”


The Lottie Brownie doll retails at €19.95. To find your nearest stockist, use the store locator on Lottie.com or order online. 80 cents of every sale in Ireland goes to Irish Girl Guides. 

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